Professional Development

Why People Buy


“A fascinating overview of neuroscience that's definitely made me want to learn more and return to the museum for further events."  Emma Vidler, attendee of event in 2017.

The Museum of Brands’ professional development programme is gathering momentum. With its industry focused series of talks, workshops and masterclasses, attendees can build on their knowledge with the latest insights from marketing experts. The Museum’s unique setting offers access to a huge range of displays showing brands, packaging and advertising from Victorian times to present day.

Karin Kihlberg, Museum Manager says, ‘The Museum’s growing reputation helps us to attract great speakers with expertise and insight. Our aim is to build a world class programme of events that supports the marketing industry and enhances the careers of its practitioners. Also it’s a great opportunity to catch up with fellow practitioners and colleagues over networking drinks.’

Upcoming events:


Let's Make Copy Great Again - Copywriting Masterclass
Monday 15 January 2018 6.30-8.30pm £35 plus booking fee
Today, some would argue we live today in a world of visual overload. Pictures and videos are the lifeblood of social media and dominate our smartphones. So is there a danger the importance of great copy gets overlooked? In this practical workshop with Phil Woodford, you will discover the ways in which copywriting has changed and developed, learn how the role of the copywriter has been transformed over time and work in small groups to create your own copy for a campaign.
Book here


How to Be Human, the Lessons Good People Can Teach Brands
Monday 12 February 2018 6.30-9pm £19 plus booking fee
In an era when brands are trying to infiltrate social media, drive “engagement”, and build relationships with their customers, why do they break the rules of acceptable behaviour humans set with one another? This session with Sense, global experiential marketing agency, will show you the three behaviours that the best brands are copying from popular people….as well as their ugly opposites. 
Book here

Inspiring Enterprising Students: Teaching Branding in the Real World
Monday 19 February 5.0-7.30pm Free for teachers, lecturers and PGCE students
An interactive evening for teachers and lecturers, this event will inspire new ways to connect real world examples of branding, marketing and advertising to their students’ study. The evening will include talks on the top 5 skills students need to become successful branding and marketing professionals and the chance to try the hands-on activities we have available for students.
Book here

Inspiring Women in Creative Industries
Monday 5 March 2018 6.30pm-9pm £19 plus booking fee
To celebrate International Women’s Day, join an action-focused and discussion-based event which provides women in the creative industries practical tools to move forwards and upwards. Key speakers include Lindsey Clay, Past President of Women in Advertising & Communications London and Yasmin Sheikh, founder of Diverse Matters – as well as many more. Leave feeling inspired with a next steps list to progress your own journey. 
Book here

The New Premium: Reinvented and Decoded
Monday 12 March 2018 6.30-9pm £35 plus booking fee
Learn how semiotics (cultural symbols of meaning) can drive meaningful premium perceptions and identify which of these signs codes and symbols best match your desired brand meaning. 1HQ, global brand agency brings these lessons to life with a case study of a new premium brand about to hit the UK supermarket shelves!
Book here

Confidence Masterclass for Marketing Professionals
Monday 2 April 6.30-9pm £39 plus booking fee
A hands-on session with Pamella Barotti, Marketing Professional, Coach and Speaker. Discover practical tips, techniques and exercises based on the latest scientific research, body language and coaching techniques to help you to boost your confidence and empower you to make a positive impact in your personal and professional life.
Book here

Semiotics & The Art of Culturally-Driven Brand Thinking
Monday 16 April 6.30-9pm £19 plus booking fee
How can brand owners better stand-out, draw in and connect in increasingly busy, noisy market spaces?  By applying cultural thinking to their strategic and creative challenges. A session with Dr Alex Gordon, a commercial semiotician for 18 years and founder of Sign Salad, in partnership with the British Brands Group
Book here

Surveys are boring! Let's Use Games Instead! Market Research Masterclass
Monday 7 May 2018 6-9pm £39 plus booking fee
This playshop (playful workshop) with Betty Adamou, founder of Research Through Gaming and inventor of the ResearchGame methodology,  will immerse you in the power of using games as research instruments, and change the way you think about games and research forever.
Book here

Tone of Voice: Your Brand's Secret Weapon - Day Course
Wednesday 16 May 9.30am - 4.30pm £395 plus VAT
Brands such as Spotify, innocent, Virgin and Google use words to build valuable equity. Mark Schulz is Head of Words at True & Good: the world’s leading brand language consultancy. In this full-day workshop, you and 11 others will learn why tone of voice is so important. How the best brands go about creating it. And what you can do to develop the right voice for your brand. 
Book here

Heaven or Hell: Technology Can Support Your Customer Journey, Or Drive You Nuts

Monday 8 October 2018 £19 plus booking fee
The average company invests in 16 separate marketing technology platforms. Siloed solutions however can lead to blind spots posing a huge risk to the business, as delivering a seamless customer experience is nearly impossible to deliver from marketing side. Find out how with Sandro Scharsach. 
Book here



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111-117 Lancaster Road
Notting Hill
W11 1QT


+44 (0) 207 243 9611 (Mon - Sun)


+44 (0) 207 243 9610 (Mon - Fri)

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+44 (0) 207 243 9612 (Mon - Fri)