Professional Development

Why People Buy

 

“A fascinating overview of neuroscience that's definitely made me want to learn more and return to the museum for further events."  Emma Vidler, attendee of event in Spring 2017.


The Museum of Brands’ professional development programme is gathering momentum. With its industry focused series of talks, workshops and masterclasses, attendees can build on their knowledge with the latest insights from marketing experts. The Museum’s unique setting offers access to a huge range of displays showing brands, packaging and advertising from Victorian times to present day.


Karin Kihlberg, Museum Manager says, ‘The Museum’s growing reputation helps us to attract great speakers with expertise and insight. Our aim is to build a world class programme of events that supports the marketing industry and enhances the careers of its practitioners. Also it’s a great opportunity to catch up with fellow practitioners and colleagues over networking drinks.’

 

Upcoming events:

GOOD IDEA: Branding Talk and Book Launch with Robert Jones
Monday 18 September 6.30-8.30pm £19 plus booking fee
Introducing his new book, Branding: A Very Short Introduction, Robert Jones reflects on his 25 years in branding – and why big ideas matter more than ever. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware.
Book here

Revel In Your Brand Identity
Monday 16 October 6-9pm £35 plus booking fee
An evening of fun and games that will reveal insights and inspiration about how to sharpen your brand positioning, and manage it clearly and consistently. Simon Thong, founder of Revel Consultancy, will lead this informative, interactive and playful event using classical principles of personality mapping, archetypes and storytelling - all helping you embrace the intrinsic identity of your brand. CPD accredited workshop - all participants will receive a certificate of completion.
Book here

Engaging the Heart - The Role of Emotion in Building Brands 
Thursday 26 October 6.30pm £19 plus booking fee
Brands may rest in the hearts and minds of us all – that is where their power and value lie – but how can strong emotional connections be forged and, when they are, what is the business effect? David Golding of adam&eveDDB will use John Lewis’ Christmas advertising as the starting point to discuss how emotional engagement can be achieved, the role and performance of different media, the potential impact on sales and profit and the importance of evaluation. 
Book here

Signs of Life: Why Brands Matter 
Monday 6 November 6.30pm £19 plus booking fee
Stephen Bayley, co-founder of the Design Museum, will focus on the history and importance of brands, arguing that far from being pernicious, manipulative voodoo, brands and branding should be regarded as the contemporary equivalent of folk art. Brands aren’t just about the logo, but about culture and creativity. However, as conventional advertising becomes redundant, and younger affluent buyers suffer from consumer fatigue, brands are becoming more vulnerable and are under more pressure to adapt.
Book here

Creating A Successful Personal Brand
Monday 13 November 6.30pm £35 booking fee
A highly informative, interactive and fun evening class with Marketing Consultant, Coach and Mentor Pamella Barotti. Understand how to create a unique personal brand that is truly aligned with who you are, using branding strategies and coaching methodologies to assist you to develop, communicate and grow your personal brand. CPD accredited workshop - all participants will receive a certificate of completion.
Book here

Let's Make Copy Great Again - Copywriting Masterclass
Monday 15 January 2018 6.30-8.30pm £35 plus booking fee
Today, some would argue we live today in a world of visual overload. Pictures and videos are the lifeblood of social media and dominate our smartphones. So is there a danger the importance of great copy gets overlooked? In this practical workshop with Phil Woodford, you will discover the ways in which copywriting has changed and developed, learn how the role of the copywriter has been transformed over time and work in small groups to create your own copy for a campaign.
Book here


Continuing into 2018, the Museum is currently working with experts in copywriting, experiential branding and deviant marketing practice to deliver a continued series of talks, lectures and CPD accredited masterclasses in the New Year.

 

 

Contact us

111-117 Lancaster Road
Notting Hill
London
W11 1QT

General

+44 (0) 207 243 9611 (Mon - Sun)

Groups

+44 (0) 207 243 9610 (Mon - Fri)

Venue Hire

+44 (0) 207 243 9612 (Mon - Fri)

Email

info@museumofbrands.com