Can Marketing Save Lives?


Don't Die of Ignorance Tube Poster


Can Marketing Save Lives? A century of Public Health Marketing

23 October 2018 - 26 May 2019


Dig for Victory, Measles is Misery, Don’t Die of Ignorance; over the past century, these messages have frightened, inspired and educated the British public. On 23 October 2018, they will be remembered in an exhibition celebrating the marketing campaigns of Public Health England.


The exhibition traces the role of marketing in the history of public health and explores the enduring power of such communications to effect change. Incorporating over 100 posters, TV commercials, and unique objects, it will revisit historical events such as the founding of the NHS, the first vaccination programmes, and the campaign for AIDS awareness.


The past 100 years are divided into five historical eras; Fighting Fit, War to Welfare, Age of Aspiration, Age of Fear and Age of Participation. The exhibition also asks what the future may hold for public health marketing.


Tickets can be purchased in advance here

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