Good Idea: Branding Talk and Book Launch - Monday 18 September 2017
Good Idea: Branding Talk and Book Launch with Robert Jones
Time: 6:30pm - 8:30pm
Date: Monday 18 September 2017
Cost : £19 + booking fee
Introducing his new book, Branding: A Very Short Introduction, Robert Jones reflects on his 25 years in branding – and why big ideas matter more than ever.
Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.
Watch Robert Jones discussing the top ten things we should understand about branding: https://www.youtube.com/watch?v=fpFT8xe5lyg
The talk will include:
- Branding as both a commercial and a cultural force
- How branding works, and the impact branding has on society today
- The future of branding, and whether the idea and usage of brands will decline in the years to come
About the evening
Arrive at 6.30pm to explore the Museum’s Time Tunnel and Branding Hall. Robert will begin his talk at 7pm and will be available to sign books. The bar opens at 6.30pm.
About Robert Jones
Robert is head of new thinking at Wolff Olins, the brand consultants in London, and visiting professor at the University of East Anglia in Norwich. He is author of The Big Idea, and creator of one of the first free online courses in Britain, The Secret Power of Brands. His new book, Branding: a Very Short Introduction, is published in June 2017.
Robert’s corporate clients include Aviva, Barclays, Camelot, Centrica, Credit Suisse, Daimler, PwC, Skype, Tesco and Virgin. His cultural and not-for-profit clients include Amnesty International, Art Fund, the British Museum, FutureLearn, Historic Royal Palaces, National Trust, Oxfam, Tate and UEA. For six years, Robert was a member of the Council of National Trust.
This talk supports the Museum which is a registered Charity.