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How to be Human, the Lessons Good People Can Teach Brands 12 February 2018



Time: 6:30pm - 9pm
Date: Monday 12 February 2018


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This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2017. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.


Join us for the latest in our Real World workshop series. 

Ever met a person who lives their life based on an ROI calculation? They’re known as “psychopaths”.

So why, in an era when brands are trying to infiltrate social media, drive “engagement”, and build relationships with their customers do they break the rules of acceptable behaviour humans set with one another?

This bite sized session will show you the three behaviours that the best brands are copying from popular people….as well as their ugly opposites. 

6.30-7pm After-hours access to the Museum, drinks and networking
7-8pm Workshop with Sense Experiential Marketing Agency
8-8.30pm Q&A and discussion
8.30-9pm Drinks and networking

In this talk you will learn:

Quantifiable research findings and leading brand case studies that will provide some context for topics including…

  • How brands are adapting their behaviour to earn and the trust and respect of consumers
  • What is real world marketing and the reasons behind its exponential growth on a global level
  • How brands like The Economist, Coca-Cola and Sky are using real world marketing in an ever changing media landscape

Introducing Sense London:

Sense is an independent global experiential marketing agency, with offices in London and New York. The agency has won over 55 campaign effectiveness awards, including the IPM Grand Prix in 2016 and has been voted Agency of the Year twice.

Sense is viewed as one of the front running specialists in real world marketing strategies, responsible for campaigns for brands including The Economist, Innocent, Mars, Mattel, Molson Coors and United Biscuits.

Nick Adams – Founder & Managing Director

Nick started his career at an integrated marketing agency Triangle, which latterly became part of the Publicis Group, before going on to set up the network’s first UK experiential agency, LIME.

In 2005 Nick formed Sense, a brand experience agency specialising in Real World Thinking. Nick leads management teams in London and New York, striving to deliver best in class planning, creativity and implementation solutions. Nick is a member of the Event Top 100 Club.



Lou Garrod – Deputy Managing

Lou is the longest serving member of the Sense management team, joining the agency only a few months after the business was formed in 2005. Lou is responsible for a number of the agency’s largest long standing clients with other Board responsibilities including all new business, PR and marketing. Lou is a regular commentator on industry trends and developments and speaker at industry round tables and other events.