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Naughty or Nice? Insights from Sarah Hyndman’s Type Tasting Studio - Thursday 25 October 2018

This after-hours talk is a Museums at Night event, and part of the Professional Development Programme 2018.

Thursday 25 October 6.30-9pm
£19 plus booking fee
Book here


Can typography enhance your experiences, or nudge you to modify your behaviour? Throughout 2018, graphic designer and Type Tasting founder Sarah Hyndman has been creating typographic interventions that explore ways to initiate positive behaviour change, with her pop-up lab, online surveys and mass participation experiments. During this Museum late, Sarah will present her insights and reveal how type can, or cannot, alter human behaviour.

It’s time for all of us to be curious, to ask questions that go beyond the brief, and ultimately to use our skills to make the world a better place.

Visit the online Type Tasting lab here.

During the session:

- Take part in typographic intervention experiments
- Explore the Museum of Brands after hours
- Network with professionals and meet new contacts
- Hear new insights from typography expert, and Type Tasting founder Sarah Hyndman

Overview of the evening:

6.30-7pm Explore the Museum of Brands collection of 150 years of
7-8pm Session with Sarah Hyndman
8-8.30pm Q&A
8.30-9pm Networking and last chance to explore the Museum

Introducing Sarah Hyndman

Type Tasting founder Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type. Her main area of expertise is multi sensory typography and she believes that graphic design can create positive change.