Personalised Packaging: Packaging Innovation Series - Opens 1 Nov
Packaging Innovation series
The Museum of Brands, Packaging and Advertising, in Notting Hill London, is pleased to announce the launch of a brand new exhibition series looking at different aspects of current and future packaging innovation. Opening on Wednesday 1st November the first display in this series look at the impact that personalisation has had with engaging 21st century consumers. The display is put together by UK packaging innovation experts ThePackHub.
The display details several of the latest personalised packs as well as one-of-a-kind pack versioning all enabled using the latest digital print capability. There is also a chance to order your own personalised pack via a special online portal at the Museum – perfect for friends and family Christmas gifts.
Paul Jenkins Managing Director of PackHub says: “ThePackHub is delighted to collaborate with the Museum of Brands on this exciting initiative. It’s great to see how many of the packaging designs of the past has influenced the evolution of packaging innovation in the present day”.
Karin Kihlberg, Executive Director at the Museum of Brands says: “This new initiative and collaboration with PackHub mark an exciting time for the Museum. Our permanent exhibits shows technological developments and how packaging has evolved from Victorian times to the present day. This new evolving display will be continuously updated to capture the most innovating packaging being produced today as well as exploring the most cutting-edge technology in packaging innovation. The aim is to stimulate further debate on complex questions such as sustainability and how packaging is used by brand and marketing professionals to build business”.
Personalised Packaging launches on Thursday 2nd November and runs until 7th January 2018.