Summer Brand Development Masterclass - Day Course 13 July, 10 August 2018
An intensive branding day-course 13 July and 20 August 2018 10-4pm
Take on our branding challenge and work with industry professionals: identify and analyse new audiences, research into the heritage of iconic British brands, undertake new market research in the streets of Portobello Market and create unique brand innovations for constructive critique from a panel of experts.
Day-course break down:
10am - Introduction to the Museum, team forming and challenge briefing
10.30am - Research and Development #1 – Audiences
11.15am - Research and Development #2 – Product
12.15pm - Lunch break (10% off in café)
12.35pm - Market Research – Take on Portobello Road
1.15pm - Concept Development and Realisation
3pm - Presentations, prize giving and certificates
Opportunity to work with industry experts:
The Museum is proud to be working with an enviable crowd of creative directors, agency founders, strategic directors and designers who will each join the Summer Innovation Labs for one day or afternoon to share their insights, support participants through the day-course and form a judging panel.
Who should attend?
Young professionals or recent graduates in advertising, branding and marketing sectors. Career change professionals looking to develop understanding on branding and network with industry leaders.
Quotes from previous participants:
"Insightful and interesting, very open and welcoming, appreciative of all opinions. Great expert/ mentor insights to help see branding and packaging in a new light." Senior Account Executive
"A chance to meet new people, discuss brands, explore current challenges, do some market research and come up with new brand innovations to appeal to new audiences." Research Executive
"Really good for learning about the evolution of brands, and seeing how people take the same brief but come up with different ideas." Research Manager