Summer Innovation Labs July and August 2017
Summer Innovation Labs
An intensive branding day-course at the Museum of Brands Advertising and Packaging
10am - 4pm Repeated Fridays 14,28 July and 11, 25 August 2017
£45 per person
Take on our branding challenge and work with industry professionals: identify and analyse new audiences, research into the heritage of iconic British brands, undertake new market research in the streets of Portobello Market and create unique brand innovations for constructive critique from a panel of experts.
Day-course break down:
10am - Introduction to the Museum, team forming and challenge briefing
10.30am - Research and Development #1 – Audiences
11.15am - Research and Development #2 – Product
12.15pm - Lunch break (10% off in café)
12.35pm - Market Research – Take on Portobello Road
1.15pm - Concept Development and Realisation
3pm - Presentations, prize giving and certificates
Opportunity to work with industry experts:
The Museum is proud to be working with an enviable crowd of creative directors, agency founders, strategic directors and designers who will each join the Summer Innovation Labs for one day or afternoon to share their insights, support participants through the day-course and form a judging panel. Professionals joining the workshops include:
Michael Murdoch, CEO & Founder of digital branding agency The House London Ltd; Iain Swan, Strategy Director for brand experience agency Bright; Carol Hay, Director of Marketing UK & Europe, Caribbean Tourism Organization; Nick Button, Creative Director On The Button Design; Grace Holliday, Freelance Illustrator/ Mark Maker; and Dr Nukhet Vardar, Director & Founder of El Izi Communications Consultancy UK.
There will be at least two industry professionals at each Summer Innovation Lab – please get in touch if you are particularly interested in attending a workshop with a select person above.
Quotes from previous participants:
"Great style to learn brand communication, an interesting and creative class.”- Westminster University Postgraduate Marketing Student 2017
“I had a great time doing the branding assignment today. I will most certainly be able to walk away with more knowledge than I had before.” - University of Buffalo Advertising Student 2017
For more information, email Rose at firstname.lastname@example.org