The Shell Brand Story - Exhibition opens 11 April
The Shell Brand Story
Ever wondered what goes into an iconic brand? It’s pioneering roots, how it adapts to stay relevant; evolving its brand identity and advertising in keeping with the times?
This new interactive exhibition is presented by Founding Sponsor Shell and opens on the 11th April 2018.
Visitors can immerse themselves in Shell’s Brand story through a multi-dimensional digital experience, controlled by the visitor. Through the exhibition visitors can explore how Shell have been a part of human progress throughout history and found new and inventive ways to engage and entertain their customers along the way.
The new exhibition also unveils Shell’s ‘Brand ID’ digital experience, where visitors can put essential branding principles into practice by creating and personalising their very own brand, and take away a digital souvenir.
As a founding Sponsor, the fascinating story of Shell will feature alongside the Museum’s displays which showcase 150 years of brands, packaging and advertising.
Chris Griffin, CEO at the Museum of Brands says:
‘We are so pleased that Shell sees the value of the Museum in recording the role of brands in the history of our society, for our current education and entertainment as well as for future generations.’
Dean Aragon VP Shell Brand, CEO Shell Brands International says:
‘Shell is proud to partner with the Museum of Brands, Packaging and Advertising who preserve and celebrate global brands and their heritage. In our daily lives, we’re surrounded by brands; they are woven into the fabric of society and culture. We are pleased to join the iconic brands already in the museum and to help contribute to the Museum’s ongoing success.’