Announcing Shell as New Founding Sponsor
Shell as Founding Sponsor of Museum of Brands
The Museum of Brands is the world’s only museum entirely dedicated to well-loved, memorable brands. Set in the context of culture and lifestyle, it explores how people and their lives have been shaped by the products and brands around them, and vice versa. As a founding Sponsor, the fascinating story of Shell will feature alongside the Museum’s displays which showcase 150 years of brands, packaging and advertising.
Chris Griffin, CEO at the Museum of Brands says:
‘We are so pleased that Shell sees the value of the Museum in recording the role of brands in the history of our society, for our current education and entertainment as well as for future generations.’
Dean Aragon VP Shell Brand, CEO Shell Brands International says:
‘Shell is proud to partner with the Museum of Brands, Packaging and Advertising who preserve and celebrate global brands and their heritage. In our daily lives, we’re surrounded by brands; they are woven into the fabric of society and culture. We are pleased to join the iconic brands already in the museum and to help contribute to the Museum’s ongoing success.’
The new Shell display at the Museum opens in Spring this year and will be a dynamic multi-sensory spectacle that invites visitors to control the content, letting them explore the Shell brand. Through great stories, told in a memorable way - Shell have been able to sustain a relationship with their audiences and have stayed relevant by playing a key role in many facets of life, from transport and motorsport to energy provision.
Kimmeridge Folly, Dorset, Paul Nash, 1937. Paul Nash (1889–1946) fought in World War I, but after being wounded at Ypres he became an official war artist. He gained early recognition as a landscape artist and became a member of several influential groups. He wrote The Shell Guide to Dorset in 1936.