Launching Professional Development Programme 2017
Adding knowledge with a year-long programme of talks, workshops and masterclasses
The Museum of Brands’ professional development programme is gathering momentum. With its industry focused series of talks, workshops and masterclasses, attendees can build on their knowledge with the latest insights from marketing experts. The Museum’s unique setting offers access to a huge range of displays showing brands, packaging and advertising from Victorian times to present day.
Karin Kihlberg, Museum Manager says, ‘The Museum’s growing reputation helps us to attract great speakers with expertise and insight. Our aim is to build a world class programme of events that supports the marketing industry and enhances the careers of its practitioners. Also it’s a great opportunity to catch up with fellow practitioners and colleagues over networking drinks.’
List of programmed events:
Neuroscience – Why People Buy
Wednesday 17 May 2017 6.30pm £19 plus booking fee
An interactive presentation fromNikki Westoby, Director at Neilson Consumer Neuroscience. Nikki will show how the conscious and subconscious brain works and how brands use such insights to hone their products. There will be a live demonstration using the actual monitoring equipment and attendees will be able to see the results for themselves.
Monday 3 July 6.30pm £25 plus booking fee
A lively discussion by Iain Swan, Strategy Director at Bright London on creating brand experiences. Traditional bricks and mortar retail space has changed; those retailers who offer people a different kind of retail experience are standing out from the crowd. Brands who move with this trend will thrive beyond the 21st century.
Summer Innovation Labs
Fridays 14, 28 July and 11, 25 August £45plus booking fee
Perfect for recent graduates, join our interactive summer day course offering the opportunity to apply insights into historical packaging and branding to new creative iterations and marketing strategies. Working in small teams, participants will take on our branding challenge and present their innovations for the Museum team’s constructive critique.
Trends In Digital Marketing And What It Means For Brands
Monday 11 September 6.30pm £35 plus booking fee
Daniel Rowles will lead this thought provoking, hands-on session on the latest trends in digital marketing. The focus will be on taking action that impacts a business straightway. Everyone who attends will receive the Digital Marketing Toolkit, a guide to the best free digital marketing tools.
GOOD IDEA: Branding Talk and Book Launch with Robert Jones
Monday 18 September 6.30-8.30pm £19 plus booking fee
Introducing his new book, Branding: A Very Short Introduction, Robert Jones reflects on his 25 years in branding – and why big ideas matter more than ever. Branding is possibly the most powerful commercial and cultural force on the planet. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware.
Revel In Your Brand Identity
Monday 16 October 6.30pm £35 plus booking fee
An evening of fun and games that will reveal insights and inspiration about how to sharpen your brand positioning, and manage it clearly and consistently. Simon Thong, founder of Revel Consultancy, will lead this informative, interactive and playful event using classical principles of personality mapping, archetypes and storytelling - all helping you embrace the intrinsic identity of your brand
Creating A Successful Personal Brand
Monday 13 November 6.30pm £35 booking fee
A highly informative, interactive and fun evening class with Marketing Consultant, Coach and Mentor Pamella Barotti. Understand how to create a unique personal brand that is truly aligned with who you are, using branding strategies and coaching methodologies to assist you to develop, communicate and grow your personal brand.
Continuing into the winter, watch this space for details of more events, masterclasses and workshops.