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Official Partner of London Design Festival 2017

London Design Festival

Museum of Brands – Official Partner of London Design Festival

11/09/17

From 16-24 September, the Museum of Brands joins over 400 Design events in the capital as official partners with London Design Festival. This citywide celebration brings together a global community of designers, artists, architects, and retailers to activate projects responding to the transformative power of design.

The Museum of Brands will showcase their permanent exhibit consisting of 150 years of brands and their design and how they have formed a part of British social history. The Museum holds the largest collection of heritage brands in the world. Alongside the permanent collection, the Museum of Brands is presenting new exhibits, displays and talks looking at Branding and Design.

London Design Festival and the Museum of Brands presents:

Exhibit: Star Wars| Po-Zu

The Museum of Brands is pleased to present the cutting edge launch of Star Wars ™  | Po-Zu footwear collection, with a new exhibit. Open from Friday 1 September in celebration of Force Friday, until Sunday 12 November, this exhibit showcases sustainable shoes inspired by the Star Wars ™   characters including Rey, Finn, Poe Dameron, BB-8, Chewbacca and the First Order Stormtroopers.

Sven Segal, Founder and Creative Director of Po-Zu says: “We built the range to be collectable but also highly wearable. We wanted the shoes to resonate with the Star Wars community whilst also being commercially designed by incorporating some strong trend-led cues. The craftsmanship and quality have been widely praised – our history of working in partnership with our suppliers has helped us to bring sustainability into this collaboration.”
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & ™   Lucasfilm Ltd. Read more here

Good Idea: Branding Insights with Robert Jones

Time: 6:30pm - 8:30pm
Date: Monday 18 September 2017
Cost : £19 + booking fee. Book here

Introducing his new book, Branding: A Very Short Introduction, Robert Jones reflects on his 25 years inthe industry – and why big ideas matter more than ever.

Branding is possibly the most powerful commercial and cultural force on the planet, where Design plays a huge part. Robert Jones discusses the vast variety of brands, and why we still fall for them even as we are becoming more brand-aware. Looking at the philosophy and story behind brands, he considers how they work their magic, and what the future for brands might be.

Film: ‘3 Great Ads I Had Nothing To Do With’

The Museum of Brands teams up with Thinkbox, the marketing body for commercial TV in the UK, to showcase a selection from the series ‘3 Great Ads I had nothing to do with’. Opening on 16 September, the display of short films presents leading Thinkbox Academy members who have the tricky task of selecting just three TV ads that have inspired them: brilliant commercials, old and new, that they admire but had nothing to do with.

The idea is not only to explore some of the greatest ads presented by people who know a thing or two about making them, but also because the proven link between creativity and effectiveness encourages the advertising industry to even greater heights. Read more here

The selection of short films are presented by:
Peter Souter, Chairman and Chief Creative Officer, TBWA London
Chaka Sobhani, Chief Creative Officer, Leo Burnett
Dave Henderson, Former Chief Creative Officer, Mullen Lowe London
Elspeth Lynn, Group Creative Director, FCB Inferno
Some of the ads shown are from Heineken, Honda, Sunday Times, Sony, Yellow Pages, Land Rover, Levis, Three and Volkswagen

Exhibit: Beam Me Back, Scotty

Explore the magic and mystery of past sci-fi designs brought to life by vibrant artwork – children’s comics and annuals, toys and games, film posters and even packaging of the period.

As part of the Museum’s permanent collection, visitors will see Dan Dare; the pilot of the future, Stingray and Thunderbirds; rulers of the universe, Dr Who outwitting the Daleks, Star Trek who reached new frontiers, and Star Wars – launched 40 years ago. All of which created a new force that’s still with us. Read more here