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Professional Development Programme 2018 - Expert Speakers and Masterclasses

Professional Development 2018


Upcoming events:

Surveys are boring! Let's Use Games Instead! Market Research Masterclass
Monday 14 May 2018 6-9pm £39 plus booking fee
This playshop (playful workshop) with Betty Adamou, founder of Research Through Gaming and inventor of the ResearchGame methodology,  will immerse you in the power of using games as research instruments, and change the way you think about games and research forever.
Book here

Tone of Voice: Your Brand's Secret Weapon - Day Course
Wednesday 16 May 9.30am - 4.30pm £395 plus VAT
Brands such as Spotify, innocent, Virgin and Google use words to build valuable equity. Mark Schulz is Head of Words at True & Good: the world’s leading brand language consultancy. In this full-day workshop, you and 11 others will learn why tone of voice is so important. How the best brands go about creating it. And what you can do to develop the right voice for your brand. 
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Culture at the Speed of Twitter - Museums At Night Event
Thursday 17 May 2018 6.30-9pm £19 plus booking fee
This session explores the relationship between Twitter and culture, showing how news, memes and personalities develop, and how Twitter’s brand story places the company at the heart of what’s happening. Paul McCrudden leads a Global Marketing team at Twitter, planning and creating work that showcases Twitter's brand globally.
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Growing Brands through Digital Marketing and Social Media
Monday 4 June 2018 6.30-9pm £35 plus booking fee
Daniel Rowles, CEO of TargetInternet.com with 20 years’ experience in digital marketing.

Achieving Business Success on Snapchat - Breakfast event
Thursday 7 June 2018 8.30am-10am £24 plus booking fee 
Sam Bevan, Snapchat’s SMB lead in EMEA, explains how businesses of all sizes can meet their advertising goals on Snapchat. Learn more about the platform, audience, and ad products that make Snapchat a unique and effective place to grow your business.
Book here

Why Marketing Needs Deviants - Masterclass
Monday 16 July 2018 6.30-9pm £39 plus booking fee 
Marketing and branding thrive on distinctiveness and differentiation, so we need more deviants. Giles Lury, Director at The Value Engineers, will present a deviancy framework which is an adaptation (or deviation) from classic new game theory. He will give examples of how deviancy has led to great innovation, provide some tools, techniques and tips on how to be more deviant. 
Book here

Sustainability Breakfast Briefing with 1HQ

Thursday 19th July 8.30am - 10am

Join leading global brand agency 1HQ for a lively discussion on sustainability while exploring the Museum before our doors open to the public, including our thought provoking display on sustainable packaging.  

Summer Brand Development Masterclass - Day Course
Repeated Friday 13 July and Friday 10 August 2018 10am-4pm £45 plus booking fee
Take on our branding challenge and work with industry mentors, perform live market research on Portobello Road and pitch a new innovation for an iconic brand. Great for early career professionals and recent graduates of marketing, advertising and branding.
Book here

Heaven or Hell: Technology Can Support Your Customer Journey, Or Drive You Nuts
Monday 8 October 2018 £19 plus booking fee
The average company invests in 16 separate marketing technology platforms. Siloed solutions however can lead to blind spots posing a huge risk to the business, as delivering a seamless customer experience is nearly impossible to deliver from marketing side. Find out how with Sandro Scharsach. 
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Naughty or Nice? Insights from Sarah Hyndman’s Type Tasting Studio
Thursday 25 October 2018 6.30-9pm  £19 plus booking fee
Throughout 2018, graphic designer and Type Tasting founder Sarah Hyndman has been creating typographic interventions that explore ways to initiate positive behaviour change, with her pop-up lab, online surveys and mass participation experiments. During this Museum late, Sarah will present her insights and reveal how type can, or cannot, alter human behaviour.

Book here