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Professional Development Programme 2018 - Expert Speakers and Masterclasses

Professional Development 2018



The Museum of Brands’ professional development programme has been hugely successful in its first year, with topics ranging from Women in Advertising to Neuroscience and speakers such as David Golding sharing his insight on ground breaking Christmas work for John Lewis. All our tickets sales have directly supported the charity’s fundraising objectives to keep the collection conserved and publically available. 

Karin Kihlberg, Executive Director says, ‘Moving forwards to the programme's second year, we are delighted to present a packed series of events from industry leaders. In 2018 we will be continuing our aim to build a world class experience which supports the marketing industry and enhances the careers of its practitioners.’ 

Upcoming events:

Confidence Masterclass for Marketing Professionals

Monday 9 April 6.30-9pm £39 plus booking fee
A hands-on session with Pamella Barotti, Marketing Professional, Coach and Speaker. Discover practical tips, techniques and exercises based on the latest scientific research, body language and coaching techniques to help you to boost your confidence and empower you to make a positive impact in your personal and professional life.
Book here

Semiotics & The Art of Culturally-Driven Brand Thinking
Monday 16 April 6-8.15pm £19 plus booking fee
How can brand owners better stand-out, draw in and connect in increasingly busy, noisy market spaces?  By applying cultural thinking to their strategic and creative challenges. A session with Dr Alex Gordon, a commercial semiotician for 18 years and founder of Sign Salad, in partnership with the British Brands Group
Book here

Surveys are boring! Let's Use Games Instead! Market Research Masterclass
Monday 7 May 2018 6-9pm £39 plus booking fee
This playshop (playful workshop) with Betty Adamou, founder of Research Through Gaming and inventor of the ResearchGame methodology,  will immerse you in the power of using games as research instruments, and change the way you think about games and research forever.
Book here

Tone of Voice: Your Brand's Secret Weapon - Day Course
Wednesday 16 May 9.30am - 4.30pm £395 plus VAT
Brands such as Spotify, innocent, Virgin and Google use words to build valuable equity. Mark Schulz is Head of Words at True & Good: the world’s leading brand language consultancy. In this full-day workshop, you and 11 others will learn why tone of voice is so important. How the best brands go about creating it. And what you can do to develop the right voice for your brand. 
Book here

Culture at the Speed of Twitter - Museums At Night Event
Thursday 17 May 2018 6.30-9pm £19 plus booking fee
This session explores the relationship between Twitter and culture, showing how news, memes and personalities develop, and how Twitter’s brand story places the company at the heart of what’s happening. Paul McCrudden leads a Global Marketing team at Twitter, planning and creating work that showcases Twitter's brand globally.
Book here

Growing Brands through Digital Marketing and Social Media
Monday 4 June 2018 6.30-9pm £35 plus booking fee
Daniel Rowles, CEO of TargetInternet.com with 20 years’ experience in digital marketing.

Achieving Business Success on Snapchat - Breakfast event
Thursday 7 June 2018 8.30am-10am £24 plus booking fee 
Sam Bevan, Snapchat’s SMB lead in EMEA, explains how businesses of all sizes can meet their advertising goals on Snapchat. Learn more about the platform, audience, and ad products that make Snapchat a unique and effective place to grow your business.
Book here

Why Marketing Needs Deviants - Masterclass
Monday 16 July 2018 6.30-9pm £39 plus booking fee 
Marketing and branding thrive on distinctiveness and differentiation, so we need more deviants. Giles Lury, Director at The Value Engineers, will present a deviancy framework which is an adaptation (or deviation) from classic new game theory. He will give examples of how deviancy has led to great innovation, provide some tools, techniques and tips on how to be more deviant. 
Book here

Heaven or Hell: Technology Can Support Your Customer Journey, Or Drive You Nuts
Monday 8 October 2018 £19 plus booking fee
The average company invests in 16 separate marketing technology platforms. Siloed solutions however can lead to blind spots posing a huge risk to the business, as delivering a seamless customer experience is nearly impossible to deliver from marketing side. Find out how with Sandro Scharsach. 
Book here


Naughty or Nice? Insights from Sarah Hyndman’s Type Tasting Studio
Thursday 25 October 2018 6.30-9pm  £19 plus booking fee
Throughout 2018, graphic designer and Type Tasting founder Sarah Hyndman has been creating typographic interventions that explore ways to initiate positive behaviour change, with her pop-up lab, online surveys and mass participation experiments. During this Museum late, Sarah will present her insights and reveal how type can, or cannot, alter human behaviour.

Book here