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Professional Development Programme 2018 - Expert Speakers and Masterclasses

Professional Development 2018



The Museum of Brands’ professional development programme has been hugely successful in its first year, with topics ranging from Women in Advertising to Neuroscience and speakers such as David Golding sharing his insight on ground breaking Christmas work for John Lewis. All our tickets sales have directly supported the charity’s fundraising objectives to keep the collection conserved and publically available. 

Karin Kihlberg, Executive Director says, ‘Moving forwards to the programme's second year, we are delighted to present a packed series of events from industry leaders. In 2018 we will be continuing our aim to build a world class experience which supports the marketing industry and enhances the careers of its practitioners.’ 

Upcoming events:

Let's Make Copy Great Again - Copywriting Masterclass
Monday 15 January 2018 6.30-8.30pm £35 plus booking fee
Today, some would argue we live today in a world of visual overload. Pictures and videos are the lifeblood of social media and dominate our smartphones. So is there a danger the importance of great copy gets overlooked? In this practical workshop with Phil Woodford, you will discover the ways in which copywriting has changed and developed, learn how the role of the copywriter has been transformed over time and work in small groups to create your own copy for a campaign.
Book here

How to Be Human, the Lessons Good People Can Teach Brands
Monday 12 February 2018 6.30-9pm £19 plus booking fee
In an era when brands are trying to infiltrate social media, drive “engagement”, and build relationships with their customers, why do they break the rules of acceptable behaviour humans set with one another? This session with Sense, global experiential marketing agency, will show you the three behaviours that the best brands are copying from popular people….as well as their ugly opposites. 
Book here

Inspiring Enterprising Students: Teaching Branding in the Real World
Monday 19 February 5.0-7.30pm Free for teachers, lecturers and PGCE students
An interactive evening for teachers and lecturers, this event will inspire new ways to connect real world examples of branding, marketing and advertising to their students’ study. The evening will include talks on the top 5 skills students need to become successful branding and marketing professionals and the chance to try the hands-on activities we have available for students.
Book here

Inspiring Women in Creative Industries
Monday 5 March 2018 6.30pm-9pm £19 plus booking fee
To celebrate International Women’s Day, join an action-focused and discussion-based event which provides women in the creative industries practical tools to move forwards and upwards. Key speakers include Lindsey Clay, Past President of Women in Advertising & Communications London and Yasmin Sheikh, founder of Diverse Matters – as well as many more. Leave feeling inspired with a next steps list to progress your own journey. 
Book here

Semiotics and Behavioural Economics
Monday 16 April 6.30-9pm £19 plus booking fee
Dr Alex Gordon, British Brands Group.

Surveys are boring! Let's Use Games Instead! Market Resarch Masterclass
Monday 7 May 2018 6-9pm £39 plus booking fee
This playshop (playful workshop) with Betty Adamou, founder of Research Through Gaming and inventor of the ResearchGame methodology,  will immerse you in the power of using games as research instruments, and change the way you think about games and research forever.
Book here

Twitter Global Digital Leader
Thursday 17 May 2018 6.30-9pm £19 plus booking fee
Museums At Night, Paul McCrudden, Global Head of Live Marketing Twitter

Growing Brands through Digital Marketing and Social Media
Monday 4 June 2018 6.30-9pm £35 plus booking fee
Daniel Rowles, CEO of TargetInternet.com with 20 years’ experience in digital marketing.