‹ back

Take the Journey of a Lifetime as the Museum of Brands Unveils its New Location

Press Release

The Museum of Brands, Packaging and Advertising has relocated and expanded into a new Notting Hill location and will unveil its revamped Time Tunnel, which reveals the evocative story of the consumer revolution, over the Easter Weekend 25-28th March, 2016.

To celebrate the launch of the new location and increased exhibition spaces, over the Easter weekend the Museum will host a whole range of entertaining and engaging activities, including talks, crafts and trails, for all the family.

The Museum provides a fascinating insight into how everyday lives have changed over the past 200 years through the evolution of consumer brands.  Through exhibits showcasing historic and contemporary household packaging, toys, magazines, newspapers, technology, travel, fashion and design, a fascinating picture emerges, creating a visually stimulating and thought-provoking experience, and for many an emotional and nostalgic reunion with their past.

Consumer historian and Museum founder Robert Opie said: ‘We’re proud to unveil the new Museum of Brands. With increasing visitor numbers, the new space has provided the opportunity to vastly improve the visitor experience and to present a brand new way of understanding British culture and lifestyle since the Industrial Revolution.  With such a mass of material, it enables a variety of subjects to be put into context.’

Remember Lyon's individual fruit pies? Spangles? Watney's Party Seven? The new look museum will display over 14,000 items of daily life spanning 200 years of British consumer culture.

Key features of the museum:

  • The Time Tunnel

A new look extended Time Tunnel will transport visitors through wars and coronations, changing fads and fashions, the coming of cinema, radio and television, the dramatic rise of branding and marketing, the spread of cheaper travel, the evolution of magazines and newspapers, and an endless stream of innovations that have made things more convenient for millions.

  • Channels to the Consumer

British multi-national Diageo, owners of heritage brands that include Guinness, Pimm’s and Gordon’s Gin, are supporters of the exhibition space ‘Channels to the Consumer’, which features a case study exploring two hundred years of promoting the Johnnie Walker brand and an advertising cinema charting 60 years of iconic TV campaigns.

  • Branding Histories

The history of the British brand told via its packaging.

  • Brand Origins

The Brand Origins space tells the story of our best-loved brands. What makes a brand resonate with the public? Is it the name, colour, shape? Where do brands get their names from and what happens when a brand changes its name? Remember when Marathon bars became Snickers and Opal Fruits were renamed Starburst?

  • Packaging Innovations

Listening to consumers’ needs, manufacturers have made their products faster to open and better to reclose, quicker to dispense and easier to dispose of. Packs have become attractive objects kept for pleasure and even adapted for ongoing use when empty. Yet, in our competitive society, manufacturers have continually strived to reduce their costs and keep packaging to a necessary minimum, while maintaining the primary need to protect the product through each stage of its journey, ultimately delivering good to the consumer.

  • New Venue Spaces

The new Museum of Brands is a unique venue for a variety of venue hire and events. DS Smith, a leading provider of corrugated packaging, recycling services, paper and plastics, are confirmed as a founding sponsor.  With innovation at its heart, DS Smith are keen supporters of the Museum of Brands conference venue, a destination that provides inspirational and stimulating spaces that help brands succeed.


  • New Learning Space
    With the launch of a dedicated learning space the Museum can now offer creative sessions Monday-Friday. Sessions last one hour and are followed by entry into the Museum with subject-specific worksheets. The DS Smith Charitable Foundation has also confirmed that it will sponsor learning activities at the Museum


  • New Café
    The new Museum café and garden offers a quiet haven away from the bustle of Portobello Road.

The Museum of Brands, Packaging and Advertising is an educational charity that works with the local, national and global community to deliver engaging learning experiences related to its displays. More than half of the funding needed for this project has been raised thanks to corporate founders Diageo and DS Smith, along with grants from the John Lyon’s Charity and the Garfield Weston Foundation.


Media enquiries: Karin Kihlberg, Communications Manager




Notes to Editors:

  • Address: Museum of Brands is 111-117 Lancaster Road, London, W11 1QT UK.
  • The Museum is a 2-minute walk from Ladbroke Grove tube station
  • The first Museum of Advertising and Packaging was opened in Gloucester in 1984. The Museum became a registered chairty, when it moved to London in 2005 before moving to its new location on Lancaster Road in Notting Hill in 2015.
  • The Museum is a charity dedicated to educating and entertaining the public on how branding and packaging permeates our lives
  • The new Museum of Brands features two great event spaces available to hire for a variety of events: bright, creative conference facilities for daytime events and an inspiring branding hall for evening receptions, dinners and launches. Summer parties will also benefit from use of our secret garden. Having engaged with hundreds of clients in the previous location, the enhanced venue facilities will allow the Museum to further develop its packages to clients
  • Fully wheelchair accessible
  • Easy coach access.