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Women In Advertising: A series of events 2017

Women in Advertising: a series of events

The Museum of Brands is to look at the portrayal of Women in Advertising with a series of talks and a specially commissioned film. The activities begin on 8th March, International Women’s Day 2017, with the launch of the short film ‘10 from 50’.
The Museum’s permanent displays offer a context to discuss gender roles in advertising. A specially created guide will lead visitors through the relevant exhibits showing the changing role of women in advertising and how consumer culture has evolved alongside women in society.

Short Film:

10 from 50

The new short film that showcases ten well-known TV ads from the last 50 years examines how gender stereotypes in advertising have changed. The film is produced by Lindsey Clay, recent past President of Women in Advertising and Communications London (WACL) and CEO of Thinkbox, the marketing body for commercial television in the UK.
Advertising campaigns featured include the Fairy Liquid advertisement from the 60s, showing a mother and daughter and the famous catchphrase “For hands that do dishes that are soft as your face - mild green Fairy Liquid”, the Always Like a Girl (2014) seen as revolutionary in its time and Sport England’s (2015) This Girl Can campaign which showed women of all shapes and sizes exercising and playing sport.

Lindsey says, “Advertising is a key part of popular culture and a reflection of social norms. The progress that has been made in our advertising of the portrayal of women mirrors how society has developed. Initiating debate is an excellent way to judge how far we have come from women being glued to the kitchen sink in ad breaks – and how far we still have to go”.


Lunchtime talks:

Gender in Advertising 10th and 24th of March, 7th and 21st of April

These lunchtime talks will examine the role of gender in advertising and how it has changed since Victorian times. Talks are free with Museum entry and start at 2pm. Please book your tickets for lunchtime talks here.

FE/HE Learning Offers

There will also be learning offerings and workshops for Further and Higher Education students. For further information on these, see our learning brochure, or contact Rose


Mothers Day Sunday 26 March

The Museum is putting on an afternoon of talks and trails to share the history of the Museum, the story of Mother's Day and the portrayal of motherhood in the media. From playing family games in Edwardian times, gathering around the 1920s radio, or promoting everything from biscuits to soap, this talk complements the Women in Advertising focus at the Museum.

Find more information here.


Museum Manager at The Museum of Brands says, “The representation of women in advertising has shifted considerably over the generations – often controversial, more often challenging.  At the Museum we are very excited to be able to show these changes in the depiction of women through a series of initiatives devised to inform and engage with the widest audience.  At a time when gender balance is the subject of many a debate in the media, in business and more recently in government, we feel it’s important to look at the evolution of the female role model in advertising and how this feeds into our day to day lives.”