A World Without Branding – Why It Would Never Work

Overview

Rory Sutherland, Vice Chairman of Ogilvy UK, will examine the vital role brands play in our society. He argues that for too long we have completely underestimated brands.

Date: 21 January / Time: 18:30 – 21:00 / Price: £29

What you will learn

Misled by economic rationalists, who assume we live in a world of complete certainty, perfect trust and perfect information, we tend to see them as a little bit of optional magic-dust which adds a little perceived sizzle to the true sausage of product or service utility. Nothing could be further from the truth. Brands, and the feedback and commitment mechanisms they enable, are essential to the functioning of an innovative and effective economy, and to the emergent intelligence of markets.

Yet the world is full of people who don’t want to acknowledge their importance of brands – not only our old enemies among economists and communists, but increasingly our new hyper-rationalist overlords in Silicon Valley.

Agenda

  • 6.30-7pm After-hours access to the Museum, drinks and networking
  • 7-8pm Talk with Rory Sutherland
  • 8-8.30pm Q&A and discussion
  • 8.30-9pm Bar and networking in the Museum

About Rory Sutherland

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency whose job is to uncover the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.