You are warmly welcome to join us for creative reminiscing. Our experienced guides bring the museum displays to life with the help of products, sounds, and scents from the past. Sessions are open for everyone, but specially designed for people with dementia.

For groups, we would be happy to organise a session in our fully accessible Museum. Alternatively, our outreach team is available to lead reminiscing sessions for care homes and community groups in London. Please use the booking form below to enquire.

For people living independently with dementia, we organise creative reminiscing sessions on Tuesday mornings 9.30-10.30 am. These sessions take place in the Museum before it opens to the public. Afterwards, participants are invited to stay and enjoy our cafe and garden. A person with dementia must be accompanied by a carer. Please use the booking from below to reserve a place.

Accessibility information can be found here.


Booking form


Events for carers

Our events for dementia carers offer a special opportunity to visit the Museum and enjoy our fascinating and nostalgic exhibitions free of charge. Bring a friend, or the person you care for, and follow the Memory Trail through 150 years of brands, packaging and consumer history. The events are open for anyone who cares for a person living with dementia. The Museum is fully accessible.

Upcoming events:

To mark the World Alzheimer’s Day on September 21, the Museum invites all dementia carers, and the people they care for, to visit for free in September 2019. Contact the wellbeing team to book your free tickets.

Brands at home

Interested in our programme but the Museum is too far? Download our activity sheets for carers and family members below and get creative with the people you care for.

These creative activities have been designed to be done at home between carers and people with dementia. The activities are ideal for people living with dementia as they are meant to inspire reminiscence and encourage social and cultural engagements.

Memory trail

Pick up a free Memory Trail at the front desk of the Museum. The trail will lead you through our Time Tunnel and help you to rediscover your favourite childhood toys and games, or the breakfast cereals and laundry soaps from your family home. Bring along your family and share your stories with the next generation.

Your Favourite Brand

What is your favourite brand and why? Finish your Memory trail in the Branding hall, where you can contribute to our new interactive installation by designer Alex Fowkes. The installation will transform the Branding hall into a place to share your stories and reminisce about products and brands special to you.

Skip the queue and book tickets here


Care professionals

Do you work with people living with dementia, whether in a care home, hospital, or a community group setting?

Learn how to lead Brand Memory sessions using multisensory household items from previous decades and activities inspired by the Museum of Brands. All attendees receive a kit of replica soaps, soup tins, chocolate bars, and other household items from the 1940s, 50s and 60s, and a booklet of activities designed to be used with a person with dementia.

The date of the next Brand Memories workshop will be announced soon.

Students and school groups

Build and test your knowledge about dementia care with our free worksheet for student groups.

Our new worksheet for self-guided Museum visits explores holistic approaches to dementia care, social prescribing, and the role of arts institutions in community wellbeing. Ideal for student groups interested in dementia studies, public health or social care, nursing or occupational therapy.

Use the booking form above or contact the wellbeing team to learn more about visiting with a student group.

Professional development talks

Visit the Museum for memory themed evenings in our professional development programme – a series of talks and workshops for anyone interested in advertising and branding.

Our first memory themed talk was delivered by Dr Hamish McPharlin, Head of Insight at BBC Global News, who spoke on the topic of creating a brand story that is impactful and enduring in the mind of the consumer.

The details of our next talk will be announced soon.

All events in our professional development programme can be viewed here.


We are seeking Wellbeing Programme Volunteers to help deliver our Brand Memories programme.

How to Apply