We are excited to announce Brand Memories, a new wellbeing initiative created to enhance the lives of people affected by dementia. The programme offers a range of activities, education and volunteering opportunities for people living with dementia, their families and carers, and healthcare professionals.

To mark Dementia Action Week (20-26 May), the Museum will launch Brand Challenge, an online game which will test your knowledge about brands throughout history.

Museum of Brands is a part of Kensington and Chelsea Dementia Action Alliance.


You are warmly welcome to join us for creative reminiscing. Our experienced guides bring the museum displays to life with the help of products, sounds, and scents from the past. Sessions are open for everyone, but specially designed for people with dementia.

For groups, we would be happy to organise a session in our fully accessible Museum. Alternatively, our outreach team is available to lead reminiscing sessions for care homes and community groups in London. Please use the booking form below to enquire.

For people living independently with dementia, we organise creative reminiscing sessions on Tuesday mornings 9.30-10.30 am. These sessions take place in the Museum before it opens to the public. Afterwards, participants are invited to stay and enjoy our cafe and garden. A person with dementia must be accompanied by a carer. Please use the booking from below to reserve a place.

Accessibility information can be found here.


Booking form


Carer evening

This special evening for dementia carers offers an exclusive opportunity to visit the Museum after hours. Join friends and colleagues and enjoy our exhibitions, refreshments and peer support.

The evenings for carers are free of charge but booking is required. The first Carer evening in May kicks off the Dementia Action Week in the Museum. 

Evening for dementia carers
5:00pm – 7:30pm 20 May, 2019

Brands at home

Do you have too far to travel? Download our activity packs for carers and family members, which include art-making activities that can be used at home or in a care home setting.

Memory trail

Pick up a free Memory Trail at the front desk of the Museum. The trail will lead you through our Time Tunnel and help you to rediscover your favourite childhood toys and games, or the breakfast cereals and laundry soaps from your family home. Bring along your family and share your stories with the next generation.

The museum is fully accessible, seating and refreshments are available in the cafe and garden.

Your Favourite Brand – Installation open May 16 

What is your favourite brand and why? Finish your Memory trail in the Branding hall, where you can contribute to our new interactive installation by designer Alex Fowkes. The installation will transform the Branding hall into a place to share your stories and reminisce about products and brands special to you.

Skip the queue and book tickets here


Care professionals

Do you work with people living with dementia, whether in a care home, hospital, or a community group setting?

Learn how to lead Brand Memory sessions using multisensory household items from previous decades and activities inspired by the Museum of Brands. All attendees receive a kit of replica soaps, soup tins, chocolate bars and other household items from 1940s, 50s and 60s, and a booklet of activities designed to be used with a person with dementia.


Brand Memories training
The date of the next training will be announced soon.

Students and school groups

Build and test your knowledge about dementia care. Download our free learning worksheet for independent museum visits and explore the role of cultural institutions in healthcare.


Professional development talks

Visit the Museum for memory themed evenings in our professional development programme. Discover the future of memory-making in brands and advertising.

For our first memory themed professional development talk, Dr Hamish McPharlin, Head of Insight at BBC Global News, speaks on the topic of creating a brand story that is impactful and enduring in the mind of the consumer.

The Science of Memory Making in Advertising
10 June 6.30 pm – 9 pm

Advertising means telling stories, but how can you be sure you are creating a brand story that is impactful and enduring in the mind of the consumer?


We are seeking Wellbeing Programme Volunteers to help deliver our Brand Memories programme.

How to Apply