You are warmly welcome to join us for creative reminiscing. Our experienced guides bring the museum displays to life with the help of products, sounds, and scents from the past. Sessions are open for everyone, but specially designed for people with dementia.

For groups, we would be happy to organise a session in our fully accessible Museum. Alternatively, our outreach team is available to lead reminiscing sessions for care homes and community groups in London. Please use the booking form below to enquire.

For people living independently with dementia, we organise creative reminiscing sessions on Tuesday mornings 9.30-10.30 am. These sessions take place in the Museum before it opens to the public. Afterwards, participants are invited to stay and enjoy our cafe and garden. A person with dementia must be accompanied by a carer. Please use the booking from below to reserve a place.

Accessibility information can be found here.


Booking form


Events for carers

Our events for dementia carers offer a special opportunity to visit the Museum and enjoy our fascinating and nostalgic exhibitions free of charge. Bring a friend, or the person you care for, and follow the Memory Trail to discover your favourite childhood toys and games, or the breakfast cereals and laundry powders from your family home. Memory trail leads to the Branding hall, where visitors can contribute to our new interactive installation by sharing their own brand memories. Contact the Brand Memories team to learn more about our upcoming events for dementia carers.

Brands at home

Interested in our programme but the Museum is too far? Download our activity sheets for carers and family members below and get creative with the people you care for.

These creative activities have been designed to be done at home between carers and people with dementia. The activities are ideal for people living with dementia as they are meant to inspire reminiscence and encourage social and cultural engagements.


Do you work with people living with dementia, whether in a care home, hospital, or a community group setting?

Learn how to lead Brand Memory sessions using multisensory household items from previous decades and activities inspired by the Museum of Brands. All attendees receive a kit of replica soaps, soup tins, chocolate bars, and other household items from the 1940s, 50s and 60s, and a booklet of activities designed to be used with a person with dementia.

Brand Memories workshop for care professionals
Friday 29 November, 10:00-12:00