Successful organisations know how to tell their story and sell. They understand what their audience needs and they understand how to communicate that with a
minimum of fuss. That, essentially, is the secret of good brand storytelling.
Join branding expert Michael Murdoch has his takes your through the Story Cube formula he has created with Robbie Dale. These are 6 key questions every organisation should be able to answer to understand how they can clearly explain what they do and make their business a truly loved (and successful) brand. Hundreds of happy entrepreneurs, business owners, creatives and directors have attended our workshops giving us an average rating of 4.8 / 5 and they would all recommend the formula to a friend of colleague. Join them to at the Museum of Brands and find out more about Story Cube at www.storycube.co.uk.
24th February, Time: 18:30 – 21:00, Price: £26
By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.
What you will learn
In this session we’ll take you through a series of quick exercises and examples so you will learn how to explain what you do so you can…
• Make sales
• Attract talent
• Secure investment
• Focus on the hundreds of other jobs that need doing
Those that struggle get stuck in limbo with an often great product they can’t get anyone to understand, fighting for survival when they should be celebrating success. This talk enables you to take control and improve your brand story straight away.
6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar
7-8pm Brand Storytelling with Story Cube with Michael Murdoch
8-8.30pm Q&A and discussion
8.30-9pm Last chance to explore the Museum
About the Speaker
Michael founded The House creative agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade and Nokia to smaller startups like Franklin Scholars, Mixcloud and Olive Branch. Michael has won awards for his work and helps clients find their full potential, taking them step-by-step through their projects in partnership with them. Graduating from courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise on to help them be the top 10% of organisations that succeed.
The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors