On 24th February Michael Murdoch of The House, gave an evening talk at the Museum of Brands on Brand Storytelling, and the Story Cube formula he created with Robbie Dale to help brands tell their story.
Michael explained that a brand’s story should be its foundation and key to forming a strategy. He also noted that it is crucial for entrepreneurs to always have this story ready to present as opportunity may arise at any time, but also that stories must be adaptable, able to reflect the different needs and interests of your customers as you connect with them.
We then explored the Story Cube formula itself, considering brand motivations, problems and obstacles, solutions, connections and differentiators, which Michael observed form the primary questions every brand must address to accurately and effectively tell their story and build towards long-term success.
Michael concluded the event with a lively Q&A session, with questions from a large audience including several engaged groups of students, and representatives from Brandformula, Pineapple Hotels and Matter of Form.
About the Speaker
Michael founded The House creative agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade and Nokia to smaller startups like Franklin Scholars, Mixcloud and Olive Branch. Michael has won awards for his work and helps clients find their full potential, taking them step-by-step through their projects in partnership with them. Graduating from courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise on to help them be the top 10% of organisations that succeed.
The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors