Brand Trust in the Age of Distrust

Glenn Manoff, Senior VP Brand & Communications at Trustpilot, will talk about the role and dynamics of trust in the digital space and how it influences shopper behaviour and choice. This is a must-attend talk for all working in e-commerce and digital communications and is run in collaboration with the British Brands Group.

18th November, Time: 18:30 – 21:00, Price: £26

By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.

What you will learn

It’s 30 years since the creation of the World Wide Web and Tim Berners Lee, its inventor, is ‘devastated’ by what his dream of an open, democratic and transparent platform for sharing and co-creation has become. And he’s doing something about it through his Web We Want (www) Foundation and the new open platform he’s building, Solid.

For those with the less ambitious but still complex task of creating, evolving and growing great brands what does the ‘erosion’ of the Internet mean? In the age of distrust, how do you build trust? Do the old rules still apply?

Agenda 

6.30-7pm After hours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Talk with Glenn Manoff, Senior VP Brand & Communications at Trustpilot

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About the Speaker

Glenn Manoff is Chief Communications Officer at Trustpilot, where he’s seizing the enormous but complex opportunity of building a brand that stands for trust in the age of distrust. His career spans brand building, reputation management, sustainability, social business, journalism, teaching and various leadership roles in both the private and third sectors. He was previously Communications Director at O2, Social Business Director at Telefonica, Corporate Affairs Director at Camelot and Executive Director at 5Rights.

 

The Museum’s professional development programme is generously supported by The Marketor’s Trust @marketors

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