Dr. Ysabel Gerrard, Lecturer in Digital Media and Society at the University of Sheffield, will share insights on social media content moderation: the process of deciding what content gets to stay on social media and what should be removed. Ysabel will also discuss her recent work with Facebook and Instagram’s policy teams to restrict advertisements for weight loss and cosmetic surgery products.
7th April 2020, Time: 18:00 – 20:30, Price: £26
By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.
What you will learn
- How social media content moderation works
- How decisions get made about unwelcome social media content
- Why certain moderation policies have been controversial
- Why Facebook and Instagram have decided to restrict weight loss and cosmetic surgery product advertisements
- Why body positivity campaigns (e.g., I-WEIGH) are so successful
- What messages digital advertisements could be sending to young people
6.00-6.30pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar
6.30-7.30pm Talk with Dr. Ysabel Gerrard
7.30-8pm Q&A and discussion
8-8.30pm Last chance to explore the Museum
About the Speaker
Dr. Ysabel Gerrard is a Lecturer in Digital Media and Society at the University of Sheffield and a former Intern at Microsoft Research New England. Ysabel researches social media content moderation and her peer-reviewed work has been featured in venues like BBC News, The Guardian and The Washington Post, and she has also written for WIRED and VICE.
The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors