Crisis Communications: Preparing Brands for the Worst

Is your brand ready for a crisis?

In this interactive talk, Alasdair Dick will share his experiences of delivering crisis communications training and consultancy for some of the world’s biggest brands. From product recalls to PR misfires, he will share the best of how brands anticipate, respond and learn from dealing with crises in an online world.

29th June 2020, Time: 18:30 – 21:00, Price: £26

By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.

What you will learn

  • How to prepare for a crisis?
  • What does a good crisis response look like?
  • Managing social media in a crisis
  • How do you counter mis/disinformation?
  • Experience a mini crisis simulation


6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Talk with Alasdair Dick

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About the Speaker

Alasdair Dick helps to build clients’ digital capability, in both crisis and peace time. He delivers training to a wide range of international teams including government communicators, blue-light responders, airports, and energy companies.

He has more than 8 years’ experience in crisis communications, with extensive knowledge of public sector communications. Before joining Helpful, he worked for the Prime Minister’s Office and the Department for Communities and Local Government.

The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors