Decoding the Face to Unlock Audiences

Adrianne Carter will be speaking about Facial Expressions of Emotion, how to recognise emotions, what emotions mean in campaigns and the impact of faces and the perception of audiences.  She will also talk about how to create marketing/advertising campaigns that resonate with audiences across the world.  Authenticity and alignment in the models used adds the sparkle to a brand campaign.

11th May, Time: 18:30 – 21:00, Price: £26

By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.

What you will learn

  • 7 universal emotions and their variants
  • Audience engagement and how to maximise it
  • The 3 worst facial expressions for a brand campaign
  • Great brand campaigns and not so great brand campaigns and what makes them so

Agenda

6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Talk with Adrianne Carter

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About the Speaker

Adrianne Carter is the UK’s foremost expert in facial expressions of emotion, emotions and behaviour.  Working with brands, marketers, hr. and others to uncover the truth and understand emotions, emotional connections and behaviour.  Adrianne started her own company to deliver high-end marketing analysis, training and keynote speeches.

Having worked with global brands Coca Cola; L’Oreal, Disney, Unilever, Samaritans and guest lectures on consumer psychology, Adrianne has seen her work in 17 different countries.

 

The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors

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