Digital Innovation and Behaviour Change

On the 14th May Emma Logan, Head of Marketing at Public Health England, joined us at the Museum of Brands for a talk on the evolution of marketing at Public Health England. The talk was attended by numerous professionals, including attendees from the BBC, Ipsos MORI and M&C Saatchi.

 

Emma told us it has become a priority to engage audiences digitally, with social media dominating access to the web.

Emma shared three current digital marketing initiatives:

– Change4Life Food Scanner app allows users to discover sugar quantities in food, resulting in 81% of users reducing their sugar intake.

– Breastfeeding Friend, on Alexa, is another great tool helping mothers with questions relating to breastfeeding.

– Cervical Screening Saves Lives campaign has partnered with Treatwell, a beauty services booking app. Aestheticians are trained to discuss cervical screening with clients to raise awareness of the importance of this check.

A fascinating talk followed by a lively Q&A, Emma engaged the audience and inspired a fantastic debate on a topic relevant to us all.

Coming up next: Science of Memory Making on the 10th June with Hamish McPharlin, Head of Insight at BBC Global News, Nudge, Shove, or Shock with Alex Aiken, Executive Director of Government Communications on 17th June and Create the Perfect Brand, on the 24th June with Paul Hitchens, Author and Brand Consultant.

 

Supported by The Marketors’ Trust

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