Digital Innovation and Behaviour Change

Alexia Clifford, Deputy Director of Marketing Activation at Public Health England, will share her experience of using digital innovation to change behaviour at scale. Part of our Can Marketing Save Lives? speaker series.

Date: 14 May / Time: 18:30 – 21:00 / Price: SOLD OUT

What you will learn

With digital marketing becoming an increasingly dominant strategy, find out about the latest digital strategies and discover how this can be used to influence behaviour.


6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar.
7-8pm Talk with Alexia Clifford
8-8.30pm Q&A and discussion
8.30-9pm Last chance to explore the Museum

About Alexia Clifford

Alexia Clifford is the Deputy Director of Marketing Activation at Public Health England. During her time she has led a number of successful social marketing campaigns, including Change4Life, Stoptober, and Be Clear on Cancer.

Supported by The Marketors’ Trust