On 16th October Daniel Rowles, CEO Targetinternet.com, hosted an innovative Digital Marketing workshop at the Museum of Brands.
Daniel began by shocking us all – did you know the reach of business social media accounts is just 1% without boosts? He proceeded to explain how businesses can work with algorithms to reach audiences, sharing an essential consideration for creating content: “what is our audience searching for when they aren’t searching for us?” To help audiences find and consider your offer, your online content must first reflect what they’re already looking for.
To further draw audiences in, Daniel continued to discuss the importance of free offers to businesses. Free podcasts, blogs and so on can be a vital tool in generating engagement, in turn leading online visitors to further consider your offer.
The evening ended with a Q&A session from a lively audience, including representatives from House of Illustration, Signet Jewelers and Mattr Media.
Up next: Brands and Shareholder Value, 11th November with Prof. Malcolm McDonald, Brand Trust in the Age of Distrust, 18th November with Glenn Manoff, Mars User Centricity, 25th November with Deborah Madelaine.
The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors