Marketing Ethical and Sustainable Fashion

Susan Bishop will talk about the challenges faced by ethical and sustainable fashion brands in a competitive market. She will present a case study of how one independent retailer has formed a collective to showcase local and national sustainable brands. Collaborations can strengthen the brand mission and develop and connect with new customer groups by providing experiences to engage customers in a retail context.

21st September 2020, Time: 18:30 – 21:00, Price: £26

By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.

What you will learn

  • Ethical and sustainable fashion
  • Fashion retail marketing
  • Experiential retail
  • Pop-up store test marketing
  • Sourcing ethical and sustainable fashion brands

Agenda

6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Talk with Susan Bishop

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About the Speaker

Susan Bishop is a Chartered Marketer and has Masters degrees in the History of Design and Material Culture and Fashion Curation.  Susan teaches on undergraduate and postgraduate degrees in International Fashion Strategy, Retail Design and Merchandising, Fashion History, Fashion Curation and Fashion Marketing and works at London Metropolitan University, Wimbledon College of Arts (UAL) and UCA (University of the Creative Arts). Susan is accredited by The Arts Society and the WI to give public lectures in the UK and internationally.

 

The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors

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