Humanising the Brand

Humanising the Brand

Dean Aragon, CEO of Shell Brands International, will reveal what it takes to humanise a brand. Learn about Shell’s #makethefuture campaign aimed to shift brand perception.

Date: 15 April / Time: 18:30 – 21:00 / Price: £26

What you will learn

In this session you will explore what humanising a brand truly entails, and how it must translate into what makes a business succeed. You will learn that you must start by humanising your customers, and humanising ourselves.


6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Humanising the Brand with Dean Aragon

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About Dean

For 30 years, Dean has worked on developing, activating and commercialising market-leading, global brands. After two decades of consumer marketing at Unilever, Dean joined Shell in 2014 as Global Vice-President – Brand. He leads the development of Shell’s overall brand strategy, brand policies and brand standards. This includes thought-leadership in corporate brand advertising, digital-social media, and creative solutions for the entire Shell group. He is also the CEO of Shell Brands International AG – a Shell subsidiary that develops and protects the Shell trademarks for licencing to Shell companies and third parties. Dean is married to Jane; they have five children.

Supported by The Marketors’ Trust