Marketing Doesn’t Save Lives; Marketers Do

Overview

MullenLowe’s Jo Arden will look at ten of the most influential marketers in health in the last 100 years. From medics, to meddlers and everyone in between. Jo will look at the people who impacted the health of our nation, for better and for worse.

Date: 4th April / Time: 18:30 – 21:00 / Price: £26

What you will learn

Gain insight into the impact marketers have had on our health and wellbeing and the power of marketing to affect change in society.

Agenda

  • 6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history while enjoying a drink from the bar.
  • 7-8pm Session with Jo Arden
  • 8-8.30pm Q&A
  • 8.30-9pm Networking, bar, and last chance to explore the Museum

About Jo Arden

Jo is CSO at MullenLowe and blends a passion for social change with a belief that brands play a fundamental role in society. Before joining MullenLowe, Jo specialised in behaviour change, brand and marketing strategy and integrated communications planning at 23red.