Nudge, Shove or Shock? 100 Years of Public Health & Safety Messages

This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.

Date: 17 June / Time: 18:30 – 21:00 / Price: Free Entry

By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.


Alex will examine the history of Public Health & Safety messages, the successes of campaigns and their efforts to ‘Nudge, Shove, or Shock’ the British public.

What you will learn

You will discover how marketing campaigns have changed over the past 100 years reflecting trends and concerns in society.


6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar
7-8pm Session with Alex Aiken
8-8.30pm Q&A
8.30-9pm Last chance to explore the Museum

About Alex Aiken

Alex Aiken is the Executive Director of Government Communications. Based in Downing Street and the Cabinet Office, Alex is the most senior communications professional in the Civil Service. His role covers government communications strategy, management of the Cabinet Office and No.10 operation and leadership of the profession.

He was Director of Communications & Strategy at Westminster City Council, 2000-13. At Westminster he built a team that was recognised to be the best in local government and created a successful consultancy operation providing services to other organisations.

Before joining Westminster he held senior posts at Conservative Central Office, leading the Party’s Campaigns Unit from 1999-2000 and the Press Office between 1995 and 1999. He has trained politicians and officials in newly democratic states around the world in communications techniques.