Nudge, Shove or Shock? The Effectiveness of Public Health & Safety Messages


Alex Aiken, Executive Director of Government Communications shares observations on a century of health campaigns. Part of our Can Marketing Save Lives? speaker series

Date: 25 April / Time: 18:30 – 21:00 / FREE ENTRY


Alex will examine the history of Public Health & Safety messages, the successes of campaigns and their efforts to ‘Nudge, Shove, or Shock’ the British public.

What you will learn

You will discover how marketing campaigns have changed over the past 100 years reflecting trends and concerns in society.


  • 6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar
  • 7-8pm Talk by Alex Aiken
  • 8-8.30pm Q&A
  • 8.30-9pm Last chance to see the Museum, doors close at 9pm

About Alex Aiken

Alex Aiken is the Executive Director for Government Communications. He was appointed in December 2012 and has been responsible for creating the Government Communications Service and developing cross-government campaigns.