Nudge, Shove or Shock? The Effectiveness of Public Health & Safety Messages


Alex Aiken, Executive Director of Government Communications shares observations on a century of health campaigns. Part of our Public Health England series of talks exploring if Marketing can save lives

Date: 3 December / Time: 18:30 – 21:00 / FREE ENTRY


  • 6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history while enjoying a drink from the bar.
  • 7-8pm Talk by Alex Aiken
  • 8-8.30pm Q&A
  • 8.30-9pm Networking, bar, and last chance to explore the Museum

About Alex Aiken

Alex Aiken is the Executive Director for Government Communications. He was appointed in December 2012 and has been responsible for creating the Government Communications Service and developing cross-government campaigns.