Pack the Future
Focused on the topic of sustainable packaging, this exhibit showcases several of the latest initiatives by well-known brands including Tesco and Waitrose as well as specialist sustainable pack innovators such as Sulapac and Arjowiggins.
Packaging is at the forefront of the debate surrounding environmental sustainability today. Much of the packaging we buy on a daily basis is thrown away after a single use. The media is placing more focus than ever on the harmful effect packaging, especially plastic, is having on the environment.
Currently, packaging is a fundamental part of our society. It protects and preserves, extends shelf and storage life, facilitates the transport of goods and provides information.
Packaging can be more effective through innovation, and brands continually evaluate their choice of packaging material, making refillable packs, improving recyclability and by concentrating the product itself so less resources are used. All this helps to reduce energy, waste and carbon footprint.
The items in this display are examples of new innovations by brands and packaging technologists aiming to limit packaging’s burden on the environment. With more information on the complex issues surrounding sustainability and packaging, we aim to open the debate on how to ‘Pack the Future’.
Chris Griffin, CEO of the Museum of Brands says: ‘Sustainability is a core subject for today’s society and one the Museum updates on and presents to audiences regularly. This partnership with ThePackHub allows us to explore the very latest technological advances in sustainable packaging that are available to consumers with the aim of stimulating further debate on complex questions surrounding sustainability.’