In a crowded, competitive and constantly changing world, Brands cut through the chatter to connect with their customers. Carefully curated brands build trust and loyalty by satisfying and surpassing their stakeholders’ expectations. This workshop provides a holistic system to create, manage and sustain an effective brand strategy.
Join Author and Brand Consultant, Paul Hitchens as he covers what you should consider when creating your perfect brand.
24th June 2019 / Time: 18:00 – 21:00 / Price: £45/ The Museum of Brands
What will you learn?
Defining the brand: past, present and future
The motivation for the brand: purpose, vision and mission
The culture of brand: values, ethos, ambassadors and champions
The experience of the brand: proposition and positioning
The personality of brand: archetypes, identity and audience
6.00-7pm Afterhours access to the Museum of Brands. Explore how brands shape and are shaped by people, culture and society in our Time Tunnel + drinks available from the cash bar
7-8.30pm Workshop with Paul Hitchens
About Paul Hitchens
Paul Hitchens has worked in the creative industry for over 30 years, working both client side and across the agency environment. He is a Course Director for the Chartered Institute of Marketing and presents the Brand Masterclass. Paul is the author of three bestselling books on branding: ‘Brand Management – In A Week’, ‘Successful Brand Management’ and ‘Create the Perfect Brand’. He is a founding partner of VerveBrand.Com and has shared his brand management insights in newsprint, national radio, television and online, including; The Times, BBC, ITV, Channel5 News and TEDx.
Supported by The Marketors’ Trust