7 Seconds to Nail Your Personal Brand

Laura Giffard, Founder and Client Director of Perq Studio and Creative Director Nikki Burton certainly captured our attention with a catchy title for their interactive evening workshop at the Museum of Brands on 23 September.

Yes, it takes just 7 seconds for someone to make an assumption about you! During the workshop Laura explored this concept using a step-by-step approach. Participants began by making assumptions about each other’s jobs, hobbies and spontaneity – and 90% of guesses were correct! Then Nikki continued, asking each participant to define their top skills, values and goals in life. The workshop was concluded with all participants enjoying a collage session, producing dynamic vision boards to represent themselves.


All participants, including representatives from Moss Bros, MRA Marketing, Harmer Editorial and The Worshipful Company of Marketors had a great time engaging in the session. One final comment overheard was “whatever you do, be true to yourself and act like yourself and that will leave a very good impression” – a wonderful summary of the lessons of the evening.


Coming up next: Making Brands Better with The Brief Doctor on the 10th October, Winning Through Laziness on the 14th October with Tony Durham, a Digital Marketing Workshop on the 16th October with Daniel Rowles, Valuing Creativity on the 4th November with Martin Lambie-Nairn and Brands and Shareholder Value on the 11th November with Prof. Malcolm McDonald.


The Museum’s professional development programme is generously supported by The Marketor’s Trust @marketors