Technology and your Customer’s Journey
This event is part of the Museum of Brands’ professional development programme: a series of talks, workshops and masterclasses in 2018. With a focus on brand, marketing and advertising, these sessions enable attendees to delve deeply into various aspects of these broad subjects.
Over the past 6 years, the marketing technology landscape consists of nearly 5000 companies – in the spaces of content & experience, advertising, social, data, commerce & sales and management. The average company invests in 16 separate marketing technology platforms, which can lead to challenges of its own.
Siloed solutions can lead to blind spots posing a huge risk to the business, as delivering a seamless customer experience is nearly impossible to implement from the marketing side.
Oracle’s Sandro Scharsach will discuss some of the challenges businesses face at the hands of siloed solutions, including case studies of successful solutions, and not so successful ones…
6.30-7pm After-hours access to the Museum, drinks and networking
7-8pm Talk with Sandro Scharsach
8-8.30pm Q&A and discussion
8.30-9pm Bar and networking in the Museum
Introducing Sandro Scharsach
Sandro has 15 years of experience in marketing and sales within IT. Over the last 5 years they have been working in Customer Success at Oracle, managing customer across EMEA.