On 25th November Deborah Madelaine, Senior Community Manager at Mars Inc., joined the Museum of Brands to share the story of Mars User Centricity. Deborah began by clarifying that User Centricity is an internal movement connecting associates across Mars, and encourages “people putting people at the heart of what they do”.
Deborah continued to explain that to solve any problem, it is vital to place people – staff, customers, and consumers – at the centre. User Centricity has been key in adjusting mind-sets at Mars to empower associates, and to develop new capabilities and ways of working, crucial to increasing efficiency. In the modern age, user centricity can be essential to any company hoping to adapt quickly to keep up with fast changing markets and trends.
Following questions from audience members including representatives from The Worshipful Company of Marketors and Perq Studio, Deborah summarised the fundamental steps to building a movement, and concluded that “The world we want tomorrow starts with how we do business today”.