In this stimulating talk, semiotician and amateur stand-up comedian Chris Arning will tell us how and why humour is so pervasive in culture today. Based on some ground-breaking research done for the BBC which involved identifying humour types across consumer generated content, Chris shows how humour may be understood analytically; dissecting content from ad campaigns to politics to memes.
27th April 2020, Time: 18:30 – 21:00, Price: £26
By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.
What you will learn
- Understanding the three main humour schools
- Understanding the drivers of this in society today
- Identifying the humour types inherent in your brand
- Mapping these humour types versus competitive peers
- Showing how these types tend to vary by demographic
6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar
7-8pm Talk with Chris Arning
8-8.30pm Q&A and discussion
8.30-9pm Last chance to explore the Museum
About the Speaker
Chris is a specialist and thought leader in the worlds of semiotics and consumer insight. His agency Creative Semiotics specialises in creative strategy and problem solving for brands. His clients have included the BBC, Pepsico, BMW Mini, Unilever and Radio Centre. Chris is a performance poet and does stand up at open mics. He is planning an Edinburgh one man show: Semiotician Impossible.
The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors