Using Humour in Brand Communication

Creative Design, Naming your brand, humour and brands, Digital marketing talk, Managing Skills, Creative branding, Advertising Talks, Marketing Talks, brand trust, Brand naming, Brand storytelling, Museum Talks, Ecommerce talk, semiotics talk, Brand creation, Marketing Leaders, Brand stories, Public Speaking, Business Networking, brand building workshop, Marketing Workshop, Design Museum, Networking Events, powerful brands, stand up comedy, Skill Development, Brand and communications, talk, brand development, Creative Marketing, CPD for shareholders, digital communication talk, brand building talk, Eligible, Shareholder value, Professional Events, Marketing Masterclass, Branding Talks, Professional Talks, Professional Development,

In this stimulating talk, semiotician and amateur stand-up comedian Chris Arning will tell us how and why humour is so pervasive in culture today. Based on some ground-breaking research done for the BBC which involved identifying humour types across consumer generated content, Chris shows how humour may be understood analytically; dissecting content from ad campaigns to politics to memes.

Date TBC, Time: 18:30 – 21:00, Price: £26

By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.

What you will learn

  • Understanding the three main humour schools
  • Understanding the drivers of this in society today
  • Identifying the humour types inherent in your brand
  • Mapping these humour types versus competitive peers
  • Showing how these types tend to vary by demographic


6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Talk with Chris Arning

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About the Speaker

Chris is a specialist and thought leader in the worlds of semiotics and consumer insight. His agency Creative Semiotics specialises in creative strategy and problem solving for brands. His clients have included the BBC, Pepsico, BMW Mini, Unilever and Radio Centre. Chris is a performance poet and does stand up at open mics. He is planning an Edinburgh one man show: Semiotician Impossible.


The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors

Comments are closed.