“If we are to produce effective creative work, we need businesses to better understand what we do. Creativity is a big factor in delivering tangible value that should make it a key part of any business. I believe businesses are missing a trick and would be more effective if the power of creativity was understood as essential, rather than a ‘nice to have’.” In his upcoming talk, join Executive Creative Director MLN & Partners, Martin Lambie-Nairn as he discusses valuing creativity at the Museum of Brands.
4 November / Time: 18:30 – 21:00 / Price: £26
By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.
What you will learn
Three principles for creating and managing a valuable brand.
- Beat the filter. Every one of us is receiving thousands of messages every day. What we do is filter out most of these messages. The messages that get through are those that surprise, fascinate or amuse. This is where creativity comes in.
- Get on the horse. Valuable brands are created through strong leadership. Creating a brand is not a democratic process but rather a process of control and command.
- Be more Roman. Great brands are not great because they are creative, but because they are organised. The most common cause for a poorly performing brand is the lack of organisation.
6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar
7-8pm Talk with Martin Lambie-Nairn.
8-8.30pm Q&A and discussion
8.30-9pm Last chance to explore the Museum
About Martin Lambie-Nairn
Martin is one of Britain’s leading authorities on creative brand development.
He is the creator of some of our most iconic brand identities, including Channel 4, the BBC, the Royal Opera House and O2. The epochal Spitting Image was Martin’s original idea.
Martin is an unusual creative, critically combining commercial needs with creative imperatives. He now advises business leaders on transformational brand and creative strategies, while also leading design projects through his company MLN & Partners. His philosophy of making complicated things simple remains a core part of the business.