On 4th November Martin Lambie-Nairn, creator of some of our most iconic brand identities, including HSBC, Channel 4, the BBC, and O2, joined us at the Museum of Brands to explore the importance of valuing creativity.
Through personal anecdotes from a wealth of experience, Martin wonderfully illustrated his key principles: beat the filter, get on the horse, and be more Roman. He explained that “the messages that stay with us are those that surprise, fascinate and amuse”, and that to beat the filter, embracing creativity is essential. Martin continued to demonstrate the necessity of strong leadership, organisation and the ability to take ownership of design as vital to the development of any great brand identity. Through his grounded, straightforward and thorough approach, Martin made the often seemingly impossible – the creation of a strong and effective brand identity – look easy.
A lively Q&A session followed, as Martin responded to questions from an attentive audience, including representatives from Live Nation, True and Good, Verve Brand, House of Colour and Mobas.
Up next: Brands and Shareholder Value, 11th November with Prof. Malcolm McDonald, Brand Trust in the Age of Distrust, 18th November with Glenn Manoff, Mars User Centricity, 25th November with Deborah Madelaine.