Why Consumer Brands Need to Focus on Gen Z, Now

Michael Scantlebury, Founder and Creative Director of Impero, outlines how to win with Gen Z and future-proof your brand in the process.  From the distinct behaviours and value systems of Gen Z, to how to engage with them on their own terms, on their own turf, Michael will explore how to win with the consumer of tomorrow – as well as the neuroscience that makes the under-25s so fundamental to the future of your brand.

16th November 2020, Time: 18:30 – 21:00, Price: £26

By booking a ticket for this event you are helping us to continue with our mission. The Museum of Brands is a registered Charity no. 1093538.

What you will learn

Bullet point about key areas attendees will learn about

  • The differences for the next generation of consumers, when it comes to brands.
  • What’s important to them?
  • Ways brands can consider engaging this audience… NOW.

Agenda

6.30-7pm Afterhours access to the Museum of Brands. Explore the collection of 150 years of packaging history with drinks available from the bar

7-8pm Talk with Michael Scantlebury

8-8.30pm Q&A and discussion

8.30-9pm Last chance to explore the Museum

About the Speaker:

Michael Scantlebury, Founder and Creative Director of Impero

Originally from New Zealand, Michael set up the country’s largest online dining guide (Menus.co.nz) and movie publication (Flicks.com.au), before he came to the UK, just over ten years ago.

In 2009, Michael founded Impero, which is an independent agency, 80% female (with 100% pay-parity) and we fully believe in doing better work, in a better way.

Impero was created to return tired brands to ‘Fame & Glory’, Over ten years, it has built a reputation for delivering engaging and result-driven campaigns for brands such as, General Mills, Havana Club Rum, Danone, UGG and West Midlands Trains.

 

The Museum’s professional development programme is generously supported by The Marketors’ Trust @marketors

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