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It’s all here… the brands and packs, posters and ads, fads and fashions, toys and games. The Time Tunnel at the Museum of Brands is a kaleidoscope of images and iconic brands, featuring over 12,000 original items from the Robert Opie collection. Take a walk down memory lane and discover how brands have evolved since the Victorian times – and how we evolved with them.


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Packaging Award

Display celebrating environmentally friendly carton-based packaging by European Carton Excellence Award Winners 2019.

14 October – 26 January

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Your Favourite Brand

What is your favourite brand and why? Share your memories with us on our new interactive installation designed by artist Alex Fowkes.

16 May, 2019 – 30 March, 2020

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The Future

Exploring sustainable packaging, this exhibit showcases latest initiatives by brands including Tesco, Waitrose, Sulapac and Arjowiggins.

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1950s Battle of the
Toy Brands

With all to play for, the big guns of the toy world competed to win. Children’s choices ultimately decided the winners and losers.

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Packaging Design
Online Exhibition

Our first online exhibition with Google Arts & Culture; Inventions & Discoveries for the “Once Upon a Try”.


This year we have new catering options, including a make your own yoghurt breakfast bar, new vintage ad reels and a fresh and topical roster of professional development talks. With so much on offer for any team working in marketing, branding and design, the Museum of Brands is the location for your events this year!


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Art Commission

We are launching a new stunning street art commission in collaboration with Kensington & Chelsea Art Weekend.

Brand Challenge

Advertising Aficionado? Branding Brainiac? Test how much you really know with Brand Challenge, our new online quiz game.

Question Time with Robert Opie

Join Museum Founder Robert Opie as he looks back at the past 50 years of uncovering the history of the “Pack Age”.

Sunday 19 January 2020 14:00

Mothers Day Talk

Treat your mum to something different this Mother’s Day by joining us for a talk looking at the role of mothers in advertising. After the talk complimentary cream tea will be served in our café and award winning garden.

Sunday 22 March 2020 14:00


We welcome families with a range of fun activities running throughout the year. Spend quality time together discovering your favourite brands and how we used to live. Our specially designed activities are free with Museum admission – and children under seven years go free.

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Our wellbeing programme offers creative activities for people living with dementia and their carers.

Join us for creative reminiscing, engaging events, professional training and volunteering opportunities.


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Compiled by Robert Opie, founder of the Museum of Brands, the series of 10 Scrapbooks provides a vivid insight into consumer culture and the ways that brands have evolved over time. Each scrapbook offers an evocative decade-specific catalogue of everyday visual culture, spanning from the Victorian era right up to the 1970s. Every purchase directly supports the Museum charity.


Round off your visit by shopping through a wide range of books, postcards, quirky gifts and stationery, posters, retro sweets and even classic toys and games – our shop has something for everyone. All purchases directly support the Museum charity.


Complete your visit at the Museum of Brands with a bite to eat and drink in our cafe, afterwards, why not come and relax in our exotic award-winning garden. With homemade sandwiches and soups, great coffees and traditional drinks, such as Victorian lemonade and mugs of hot Bovril, our cafe is a great way to enhance your visit.

We have great deals for groups, booking is required.

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