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It’s all here… the brands and packs, posters and ads, fads and fashions, toys and games. Evocative and inspiring, it’s a kaleidoscope of images and iconic brands. Featuring over 12,000 original items you will discover how well-loved brands evolved through their creative use of packaging and advertising – and how we evolved with them.


Kevin the Carrot

Aldi’s Christmas star, Kevin the Carrot, is taking centre stage at the Museum of Brands throughout December.

2 – 30 December

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Packaging Award

Display celebrating environmentally friendly carton-based packaging by European Carton Excellence Award Winners 2019.

14 October – 26 January

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Your Favourite Brand

What is your favourite brand and why? Share your stories with us on our new interactive installation designed by artist Alex Fowkes.

16 May – 30 November 

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The Future

Exploring sustainable packaging, this exhibit showcases latest initiatives by brands including Tesco, Waitrose, Sulapac and Arjowiggins.

22 February, 2018 – 31 October, 2019

Toys, Museum of Brands, Activities, What to do, What is on, Families

1950s Battle of the
Toys Brands

With all to play for, the big guns of the toy world competed to win. Children’s choices ultimately decided the winners and losers.

1 July – 27 October 2019

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Packaging Design
Online Exhibition

Our first online exhibition with Google Arts & Culture; Inventions & Discoveries for the “Once Upon a Try”.

4 March 2019


With thousands of iconic objects on display, from vintage classics to the weird and wonderful, here at the Museum of Brands, we have something for everyone. Whether you’re looking for a classic festive meal, an informal evening celebration or a retro cocktail after your daytime event, we can help you plan a Christmas bash that will wow your team.


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Art Commission

We are launching a new stunning street art commission in collaboration with Kensington & Chelsea Art Weekend.

28 June – November 2019

Inventors of Tomorrow

Join Big Clown for interactive workshops on technology and Internet of Things and help the children of today become the inventors of tomorrow.

23 November and 25 January 11:00 – 12:00

Brand Challenge

Advertising Aficionado? Branding Brainiac? Test how much you really know with Brand Challenge, our new online quiz game.

Question Time with Robert Opie

Join Museum Founder Robert Opie as he looks back at the past 50 years of branding and marketing and uncovers the history of the “Pack Age”.

Sunday 19 January 2020 14:00


We welcome families with a range of fun activities running throughout the year. Spend quality time together discovering your favourite brands and how we used to live. Our specially designed activities are free with Museum admission – and children under seven years go free.

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Our two-year programme offers creative activities to enhance the wellbeing of people living with dementia.

Join us for creative reminiscing, engaging events, professional training and volunteering opportunities.


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Compiled by Robert Opie, founder of the Museum of Brands, the series of 10 Scrapbooks provides a vivid insight into consumer culture and the ways that brands have evolved over time. Each scrapbook offers an evocative decade-specific catalogue of everyday visual culture, spanning from the Victorian era right up to the 1970s. Every purchase directly supports the Museum charity.


Round off your visit by shopping through a wide range of books, postcards, quirky gifts and stationery, posters, retro sweets and even classic toys and games – our shop has something for everyone. All purchases directly support the Museum charity.


Complete your visit at the Museum of Brands with a bite to eat and drink in our cafe, afterwards, why not come and relax in our exotic award-winning garden. With homemade sandwiches and soups, great coffees and traditional drinks, such as Victorian lemonade and mugs of hot Bovril, our cafe is a great way to enhance your visit.

We have great deals for groups, booking is required.

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