brands and packs, posters and ads, ads and fashion, toys and games, original items, brands evolved, consumer culture, Victorian era

It’s all here… the brands and packs, posters and ads, fads and fashions, toys and games. Evocative and inspiring, it’s a kaleidoscope of images and iconic brands. Featuring over 12,000 original items you will discover how well-loved brands evolved through their creative use of packaging and advertising – and how we evolved with them. The history of consumer culture is revealed decade by decade in our Time Tunnel, from the Victorian era until today.


Your Favourite Brand

What is your favourite brand and why? Share your stories with us on our new interactive installation designed by artist Alex Fowkes.

16 May 2019

The Future

Exploring sustainable packaging, this exhibit showcases latest initiatives by brands including Tesco, Waitrose, Sulapac and Arjowiggins.

22 February, 2018 – 22 June, 2019

Toys, Museum of Brands, Activities, What to do, What is on, Families

1950s Battle of the
Toys Brands

With all to play for, the big guns of the toy world competed to win. Children’s choices ultimately decided the winners and losers.

1 July – 27 October 2019

Packaging Design
Online Exhibition

Our first online exhibition with Google Arts & Culture; Inventions & Discoveries for the “Once Upon a Try”.

4 March 2019


Summer Holidays

Let innovation be your guide and explore how our children’s favourite toys are inspired by technology at the Museum of Brands this summer.

Monday 22 July – Sunday 1 September

Art Commission

We are launching a new stunning street art commission in collaboration with Kensington & Chelsea Art Weekend.

28 June – November 2019

Ad Music and Jingles – Live Music Performance

Live performance of Advertising Music. Performed by The Maconchy Quartet from the Royal College of Music..

Saturday 28th September, 6:30am – 9pm


We welcome families with a range of fun activities running throughout the year. Spend quality time together discovering your favourite brands and how we used to live. Our specially designed activities are free with Museum admission – and children under seven years go free.

fun activities, children, under seven



Our two-year programme offers creative activities to enhance the wellbeing of people living with dementia.

Join us for creative reminiscing, engaging events, professional training and volunteering opportunities.


Make your summer party one to remember with exclusive hire of the Museum of Brands. Perfectly located in the heart of Notting Hill, we are ready to welcome you for a casual summer gathering or a retro picnic with your colleagues and clients.

Start your evening sipping botanical cocktails, tuck into our delicious food, and schmooze your guests while watching the sun go down in our sub-tropical garden.


Compiled by Robert Opie, founder of the Museum of Brands, the series of 10 Scrapbooks provides a vivid insight into consumer culture and the ways that brands have evolved over time. Each scrapbook offers an evocative decade-specific catalogue of everyday visual culture, spanning from the Victorian era right up to the 1970s. Every purchase directly supports the Museum charity.


Complete your visit at the Museum of Brands with a bite to eat and drink in our cafe, afterwards, why not come and relax in our exotic award-winning garden. With homemade sandwiches and soups, great coffees and traditional drinks, such as Victorian lemonade and mugs of hot Bovril, our cafe is a great way to enhance your visit.

We have great deals for groups, booking is required.

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