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The Museum of Brands is a registered Charity no. 1093538. We explore how brands shape – and are shaped by – people, culture and society.

Located on 111-117 Lancaster Road, 2 minutes from Portobello Road, we show 150 years of brands, packaging and advertising though the permanent exhibition the ‘Time Tunnel’ created by consumer historian Robert Opie.

The Museum presents temporary exhibitions, talks and workshops, to create debate, ideas and examine the role of brands in history and the modern world. The Museum has a subtropical garden, café and Museum gift shop for visitors to enjoy. We host more than 200 events and conferences per year for brands such as Unilever, Facebook, Tesco and more.

Our learning programme for schools and universities attracts more than 20,000 students a year.


The objectives of the charity are to educate the public on design and in particular to the subjects of advertising and packaging and their history by establishing and maintaining a museum to be open to the public for displaying exhibitions.

The purposes of the charity are:

  • To advance education in the subject areas relevant to the Museum
  • To increase access to learning experiences for wider audiences
  • To maintain and preserve the heritage represented by this Museum

The current main objectives of the charity are to:

  • Advance the enjoyment and understanding of commercial art, design, and social and consumer history to as wide an audience as possible
  • Offer high quality learning experiences to a range of existing and new audiences
  • Increase opportunities to access the collection through raised awareness
  • Enhance the breadth of understanding of the Museum through integration with creative industries
  • Develop community ties through learning and volunteering programmes
  • Preserve objects and specialist knowledge for future generations to experience

Annual Trustees’ Report and Accounts of the charity as submitted to Companies House and the Charity Commission.


The Museum’s current site in Lancaster Road, Notting Hill represents the third phase in the Museum’s evolution.

More than fifty years ago consumer historian Robert Opie began to unravel the fascinating story of how consumer products and promotion had evolved since Victorian times. By 1975 Robert had enough material to hold his own exhibition, The Pack Age, at the Victoria & Albert Museum. In 1984 he opened the first museum devoted to the history of packaging and advertising in Gloucester.

In the early 2000s, the collection needed a new home. With the help of global brand agency pi Global and founding sponsors Cadbury, Twinings, Vodafone, Diageo, Kellogg’s and McVities, the Museum became a charity in 2002 and opened in Notting Hill, London.

After ten successful years, the Museum had outgrown its building and in 2015 relocated to a larger site nearby, just around the corner from the world-famous Portobello Road Market.

The relocation project added new galleries, a dedicated learning space, café and garden. Support for the project has come from founders including Diageo, DS Smith, the Garfield Weston Foundation and the John Lyon’s Charity.


Museum of Brands history timeline:

1963: First item in collection is acquired – a packet of Munchies from a vending machine in Inverness.

1975: First exhibition, The Pack Age: A Century of Wrapping It Up opens at London’s Victoria and Albert Museum.

1984-2001: The Museum of Packaging and Advertising is open to the public in Gloucester.

1999: Opie’s Museum of Memories opens on Wigan Pier.

2002: The Museum becomes a registered charity (no 1093536).

2005: The Museum of Brands, Packaging and Advertising opens in London with the help of pi Global.

2015: The Museum relocates to larger premises at 111-117 Lancaster Road, W11 1QT.